Get your copy of Kitara at your Friendly Local Game Store
and ask for your Kitara Promo!
They are only available in stores
If you open up your copy of Kitara and take a look at the Heroes, you'll see that all the sculpts match the artwork of the yellow hero, which is awesome, because we all only play yellow, right?
Now, there is a neat hero pack with unique sculpts, so that each hero matches the artwork on their player board. These heroes are available only to retail stores, and will not be distributed in any other fashion in 2021.
If your retailer doesn't have these promos they can email firstname.lastname@example.org to find out how to get them!